I figured I would write a round-up post with my previous tips and tutorial articles. Many of these were targeted to a Young Democrats audience, though the tips should be useful for anyone involved in youth organizing.
Tips for College Chapters Starting a New Year
It’s that time of the year again when college chapters are looking to recruit new members from the influx of wide-eyed freshmen joining their campuses. Here are are a few ideas for new member recruitment that have been used effectively by chapters in the past.
Blogging for Young Democrat Chapters
Blogging has grown from being a novelty in political communication to a vital tool for candidates, campaigns, and organizations. This post is designed to guide Young Democrats chapters in developing their blogging strategy.
More below the fold.
Why You Should Get Involved in Your Local and State Parties
We all know the stereotype of the composition of local and state Democratic Parties: a plethora of old activists that consider anyone under 50 a young Democrat. While this keeps many younger voters from becoming involved in those entities, it would be to your advantage to bite the bullet and take the plunge.
Blogger Outreach 101
One of the best ways to get your message out to an audience that is likely to be receptive to your message is by working with established bloggers to cover your organization. Good blogger outreach is a subtle art, and this post is a crash course in implementing a strong outreach program.
Making Your Website’s Posts Social Bookmark-Friendly in Textpattern
A lot of state and local chapters use Textpattern for their websites. Sometimes the page templates don’t have adequate textpattern code for the titles of your posts. This means that no matter what page, article, or post is being viewed the same title will appear. While this may not seem like a big deal, it makes a difference on social bookmarking sites like del.icio.us. I use del.icio.us for my links posts, as do a lot of bloggers. With some chapter sites when I go to add a post it will just show a generic title, for example if it were YDAZ every post would show up as YDAz.org :: The Young Democrats of Arizona. I have to write in every post title that I share. While I am willing to do this, some bloggers won’t, and it can limit your exposure.
Developing a Traditional Media Strategy Part 1: Media Lists and Press Releases
So I have written about reaching out to new media, but it is always important to develop a traditional media strategy to get your message out to print, radio, and television news. This post will help you create a media contact list and learn some best practices about writing and sending press releases.
Developing a Traditional Media Strategy Part 2: Working With Reporters
In Part 1 of the Developing a Traditional Media Strategy series I discussed how to create a media contact list and best practices for writing and sending press releases. Today’s post will give you some advice on working with reporters once you have their attention.
Developing a Traditional Media Strategy Part 3: Media Monitoring
It is important for you to know what is being said about your organization in both new and traditional media outlets. You may also want to keep track of posts and stories about candidates, issues, and legislation that your organization is interesting in. This post will give you two tips to efficiently monitor the media. These are the methods I use in compiling all the stories in my link posts.
Developing a Traditional Media Strategy Part 4: Rapid Response and LTE
This is the fourth and final part of my Developing a Traditional Media Strategy series. Part 1 covered media lists and press releases, Part 2 covered working with reporters, Part 3 covered media monitoring, and this post will cover rapid response and letters-to-the-editor.
Getting the Most Out of Your Members
Chances are that the members of your organization have a wide range of experience, skills, and knowledge that you may not even know about. This post is designed to help you learn what you members bring to the table and how to effectively utilize their skills through goal-setting.
The Importance of a Quality Website
We have reached the point in the internet revolution where organizational websites are not only common but expected. If you don’t have a website, you don’t appear to exist. With more people using search engines to find information than ever before it is critical that your organization have a strong web presence. This post will cover the importance of chapter websites and ways to improve or start one.
More Tips on Blogging and Websites
I have come up with some additional tips on blogging and websites since I published my Blogging for Young Democrats Chapters and The Importance of a Quality Website posts. Here are those tips.
The Bring Back Bondelli’s Blog Strategy
Following the success of the "Bring Back Bondelli’s Blog" strategy (if it wasn’t a success I couldn’t be posting this right now) I thought it might be helpful to explain my methodology and show how you can apply the same techniques for your own causes and campaigns.
Using Twitter for Your Organization
This post is an attempt to unravel the mystery that is Twitter for the youth organizing community. While Twitter is pervasive amongst the early adopter crowd, it is just now beginning to gain traction with regular internet users.
So these are the tutorial and tips posts up to this point. I hope they will be helpful to you and your organization. If there are any topics that you would like to see a tutorial post on, please leave a comment and I will try to fill your requests.